I hope you have had a good week?
Today I am going to introduce the topic of ‘Sustainability’ and how it relates to Frushi’s business ethics and people’s ever-increasing awareness of it. It is a subject I am very close to, as I said in my first ‘Meet the Author’ blog, my degree is in Sustainable Product Design so I feel that this is very much my topic. That being said – it is a really challenging subject to discuss and it has so many complications.
It’s the job of many people to try and simplify it and make it accessible to the community in a way that can seamlessly integrate into their lives. Companies and organisations like Frushi can work to provide more sustainable solutions for people, and in the process make sure that it is easy and successful.
As I wrote about previously – Frushi use 100% plant based ingredients which has the potential to be very beneficial for the environment: when plant based products are sourced in a positive way they can cause very little environmental damage compared to other materials. This however depends on the way that things are sourced, for example using organic and fair trade producers. These are topics that we could discuss later on.
One thing that is commonly misunderstood about the term sustainability is that it only applies to the environment. This isn’t the case at all, everyone has responsibilities to protect the environment but also social, ethical, moral and economic sustainability issues too. The UN has recently created 17 Sustainable Development Goals for businesses and organisations in order to help them focus their efforts.
These are a really intuitive and simplified set of targets focusing on the main areas within sustainability, I have linked the main website below. There are many events and conferences at the moment if you are interested.
As recently as the nineteenth century, we believed that nature was a regenerative force, way beyond the capabilities of mankind to harm. Today our understanding of nature is that the air, water, earth, living organisms and societies are vulnerable and need protecting. To quote ‘Cradle to Cradle’ by Michael Braungart and William McDonough, ‘Neither the health of natural systems, nor an awareness of their delicacy, complexity, and interconnectedness, have been part of the industrial design agenda.’ (2009:26)
This links directly to designing in a circular way, rather than a linear way, a notion that is becoming more important in business (material for a future blog). One thing I find interesting is food production and waste – because food is biodegradable right? And can actually put nutrients back into a system if it is disposed of responsibly, as opposed to when they are chucked in landfill sites where their value is wasted.
Now one thing I want to be quite clear with here is that Frushi is WAY too good to be thrown away. I’m not talking about the food itself – just the waste during the preparation process, such as; stalks, pips, leaves. . . Food is actually one of the few things that is truly ‘consumed’ by the consumer, I mean, most other products are purely designed to be used and then thrown away.
But food comes in packaging right? I actually want to spend a bit longer writing about the Frushi packaging so I will dedicate my next blog to that. . .
In fact there are so many topics within ‘sustainability’ that I really want to explore more – so there will definitely be some more blogs about it – actually, if you have any topics you want to discuss, please comment – would be great to hear from you.
Have a good week!